Why Don’t You Care About Me: The Vocal Minority, and Members vs. Non-Members

A couple weeks ago, the following message caught my eye on Twitter:

“LPUers r ‘First class fans’ cause they fuckin pay.the other fans r nothing to you,cause we dont pay,huh?PISSED OFF! @linkinpark @m_shinoda”

Quick recap: LPU is the Linkin Park fan organization. It costs $60 for a year-long membership. The details of what you get with membership are listed here. I assume the “first class fan” part was in reference to a comment the band made at some point. This person appears to be very (10 out of 10) upset.

It’s sometimes hard to read the nuances of intended emotion in a typed blog post, so I’ll be very clear that I’m not angry, nor do I feel defensive as I write this. I’m calmly sitting in a hotel room on tour, with a cup of coffee and a couple pieces of toast. And this tweet got me thinking about something that’s bigger than the “who is the best fan” question.

So, let’s answer the tweet!

Which fan is most important? Is it the one who buys the most stuff? The one who supports their “thing” the loudest? The one who cares more deeply than the rest? The one who has been loyal the longest? And specifically online, why in the world do people seem to fight over this subject so passionately?

A fan club can simultaneously be a very unifying and a distinctly divisive subject: while it offers an incredible community and amazing opportunities, it also separates people into “members” versus “non-members.” To start, a fan club is an option…unless you’re in the band (ha!).

For me, opting-in on a club means that I choose that club as important to me (at least, important enough to spend time and money on). Conversely, opting-out really means I have no right to demand the same benefits as members. The people who join are paying for products and service. Those things cost money to create, therefore the club has a cost.

(Speaking of cost, the “money” argument is always a favorite. Some will try to levy an argument that an organization like LPU gives preferential treatment to fans because the band “cares more about people who give them more money.” For us, this is a thin, baseless argument. We make no money from LPU. Every dollar of money spent on LPU goes directly back into the organization. Case closed.)

“First Class” implies that you give extra to get extra. We call LPU the “inner circle” because of it allows closer proximity to the band (our “Summit” conventions and video chats, for example). Can non-LPU members get those kinds of experiences? Yes: if Chester were to cross paths with a fan on the street, for example, he could sign an autograph and take a picture. But the LPU is an organization which helps to set those experiences up for you, so you’ll have a much higher (maybe from 10,000 to 1,000,000s+ times higher) percent chance of it happening.

“Whatever, I don’t have the money to be a member. This fan club sucks!”

In the world, sometimes we forget that there is a constant give-and-take between “what you give” in exchange for “what you get.” At a clothing store, you may give money to get something to wear. In the garden, you may give time and care to get food. In a relationship, you may give love and commitment to get a caring partner. If one side of any of these equations fails to provide their part, the whole thing falls apart (or, in one case, someone gets arrested for shoplifting).

And yet, some people want to get without having to give. Looking online, you would think it’s a large group. But it’s not. Not even close. For example: of the thirty-one million people who follow Linkin Park on Facebook, about three ten-thousandths of a percent (0.0003%) of those people belong to LPU. And only a fraction of that tiny number actually participate in this conversation.

But somehow, in comments and reviews online, that tiny group manages to make it look like a major debate. How does that work?

I was informed by management that our latest album “A Thousand Suns” was the #2 best selling rock album in the world last year (congrats to Mumford and Sons, who were #1!). But if you read the iTunes reviews of “A Thousand Suns,” you wouldn’t have guessed it: the album has a 3 out of 5 star rating, and lots of negative comments. Meanwhile, contented Linkin Park fans continue to buy the album. They cheer the band at our shows, “like” us on Facebook, and support us in a myriad other ways. But not in fan reviews. Why?

Studies such as this one, conducted by the Warsaw University of Technology, found that people are more inclined to comment online if they have negative feelings about something. Contented people will not comment, discontented people will complain. And the negative thread is likely to grow longer and more extreme if the subject: a.) is opinion-based, b.) is emotional content, and/or c.) has a large following or draw. (For us: check, check, check…) Plus, adding the separation by the computer screen, people feel emboldened to speak freely and sometimes in a more exaggerated fashion.

I’m not dismissing the vocal minority. Clearly, opinions can be useful and helpful: productive comments have helped us build a great www.linkinpark.com and the LP Underground itself. If we didn’t believe in the opinions of the few, we wouldn’t have posted this poll last week.

And at the same time, we remember that protesters make a lot more noise than anyone else. When we see negative comments and bad reviews, it’s easy to think that “lots of people” think the same way, because the complainers are sometimes the only ones talking.

In the piece here, Theodore Dalrymple writes: “The habit of not containing your rage is likely to lead you to easily provoked enragement. And, as almost everyone knows who has taken the trouble of self-examination, there is a great deal of pleasure to be had from rage, especially when it supposes itself to be in a righteous cause.” Hate begets hate. Being angry can feel good, especially when you think you’re right.

And as people write more negative comments, they actually feel more negative, more often. Scary.

I have used the term “super fan” here on my blog. When I do, I think try to make a point to include LPU members and those who have decided LPU is not for them–I’m referring to anyone who considers themselves a big fan of the band. I use this distinction to indicate that the people I’m talking to are the ones willing to put in extra work in some form or another.

And in the most general terms, when I talk about fans of Linkin Park, I mean to include anyone, whether you own everything our band has ever released + come to 100 concerts, or if you’ve never spent a dollar, and you just like one song. In other words, if you think you’re a fan, then you are a fan.

If you’ve read this post and thought, “I don’t want to feel more negative, more often,” I commend and admire you.

To the rest: your debate can continue below.

Views: 323

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Comment by Kayla Boring on June 29, 2011 at 9:50am
i think mike square it all up perfectly......thanks mike
Comment by Ryan Voight on June 29, 2011 at 9:27am
I read this whole thing and it really speaks to me, though I rarely hear LP fans arguring with each other.
Comment by Nathan Fraley on June 29, 2011 at 9:01am

Mike this is what i like ha that rhymed  ha, i did it again but anyways. This is what i want more to give us fans a connection. To you guys just post like that were we are in it you know. Have more topics of fans Cause somtimes we want to know how u think of us. Not just a simple "I Love You guys and thank you guys" yeah yeah we heard it once and we'll hear it again You guys needa talk to us more all we want is to Talk.  sincerily -The Fraley-

Comment by Jesus Viveros on June 29, 2011 at 9:01am
LP music is the best in the world... and that's all
Comment by Jemedy on June 29, 2011 at 7:06am
That's really the point around which it rotates.
The give and take.
Before you write such comments if you think carefully and be aware of the background to why some things are the way they are. And therefore do not write anything superficial. Mike's text shows the dedication to the fans. Really well-written lines. Some are really pointless to get upset. Everything that is offered here is not yet managed solely by the boys, there are still much more to it. The guys are just normal people. They give everything they can, always the best. And they make the decisions that, no matter in what way, will be best for them. And as a true fan you have to accept and respect.
Comment by Rizky Anugraha on June 29, 2011 at 7:01am

everybody free to love this band

 

Comment by Valentina Toscano on June 29, 2011 at 6:48am
the speech was great it almost made me cry idk y
Comment by Rizky Anugraha on June 29, 2011 at 6:28am

brilliant speech

i agree

Comment by Erica on June 29, 2011 at 6:17am

Well..I'm a new member of LP.com so maybe I'm not the right person to answer but I've just read the post and I'd like to comment it. I think that everyone who listen to LP music and love it is a fan of the band, whether he or she is a member or not. I mean, I'm not a member of LPU, even if I know what it is and I think that it's a great organization 'cause, as Mike has already said, it can help fan to live some great experiences like those described by some fans, but despite this I've followed them since Hybrid Theory and I think that all their albums are amazing. I regard them very highly 'cause they put a lot of energy in every single song, they've worked hard and they continue to work hard to make their own music. And this is even more evident during their live performance! Three days ago, for the first time, I attended their live performance in Italy and they were amazing on stage! From their performance a person can really understand the hard work behind all that incredible show..they are all great musicians and great guys!

LP are amazing..and this is why they have a lot of fans..all over the world!! ;)

Comment by Frency Pachanga on June 29, 2011 at 6:11am
I am not a member of LPU actually, but I don't think the band cares of me less than any other of the LPU-mambers fans. I attended at the Sonisphere Festival on the 26th and; as I could see, I was in the same place as any other fan, LPU member or not. The concert was amazing. You were amazing. And you made us feel important, EVERY ONE of us. Love you guys

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