Today, LOST IN THE ECHO premieres on lostintheecho.com. This is not a traditional video. It is an interactive piece designed to draw you into the world of the song. The best ECHO experience is the one at that site.

Please encourage everyone to go there, not to video sites like YouTube and Vimeo. Video-site versions you find today will be a.) not approved by the band, and b.) not interactive (so to some degree, those versions will be missing the point).

Help us spread the word by letting everyone know that the only place to experience LOST IN THE ECHO is at lostintheecho.com


*The video is Flash-based, because it was our best way to make this idea work. It is Facebook connected, and don't worry: it won't steal or share anything you don't want it to. For those without those things: a non-Flash, non-interactive version will be up in a couple days on Linkin Park's official Youtube page.


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Comment by Weronika Dąbrowska on August 30, 2012 at 2:55am

LP - great job! 
I love it.  :)

Comment by Robert A. Amaro on August 30, 2012 at 1:04am

i love the comments of ppl that complain about the video sux because you have to have a facebook to get the full spectrum of the video....to you guys that dont like or will get facebook "haha Fail!"

Comment by Jacky Teh on August 30, 2012 at 12:29am

In honesty, this is an amazing video and the element of surprise totally caught me of guard... I felt related to it....
This video is absolutely amazing however, not the best...

Still you guys are getting more creative on the MV's day by day
Hat's off to Linkin Park,  love your work

Comment by Winsly Jucar on August 29, 2012 at 11:38pm

..when I saw my pictures on the video, I felt I was part of it...thank you Linkin Park for this...The best music video on the planet, so far.. =)

Comment by Adrianna Rios on August 29, 2012 at 9:24pm

This was amazing to watch a video like this it truly is interactive and shows pictures of your facebook, people that you know so everyones experience will be different... Truly truly amazing love it <3 I love how the best band in the world makes the best videos in the world <3

Comment by Dustin Salvador on August 29, 2012 at 9:21pm

I love the story and idea of this.... amazing but i still wish they would appear in the music video =)

Comment by yutong zhang on August 29, 2012 at 6:38pm

I just love it. It has a big hit.

Comment by Pedro Baker on August 29, 2012 at 5:23pm

I really liked it, one of the best linkin park videos!!! But it took me a while to understand it.

Comment by Andre De Villiers on August 29, 2012 at 4:57pm

I fully agree with @Mirjam. It's difficult for us who minimize the use of social networking to enjoy this sort of video. I still cannot get the website  to work even though I do have facebook, that is because I refuse to have pictures on FB or be tagged in anyone's pictures. I found the "proper video" to be rather lacking and I am disappointed by the social network gimmick.

It's sad to see one of my favorite songs on the album get this sort of treatment. In short, great idea with terrible execution. Still seeing you guys in Vancouver though. 

Comment by Meriem El-Adra Bellil on August 29, 2012 at 4:55pm

I loved it so thank you Linkin Park!!!!


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